Winner, Retail Category | BCI Asia Interior Design Awards 2020
Located in Jewel Changi Airport, the store’s façade is designed to appear dynamic, conveying highly-demanding sporting activities that the brand associates with. The X symbol is reflected at the entrance and echoed at the mullions. There are four designated experiential zones—for cyclists, skiers, climbers and triathletes—to allow customers to test products.
High-grade stainless steel was used as the primary material to emulate a research and development laboratory where innovations are usually developed. Stainless steel makes up almost all the spatial elements—the shopfront walls; signage; wall panels; product displays; and the cashier desk. It has high durability and is easy to maintain, a suitable choice for the store’s high foot traffic.
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PROJECT DATA
Project Name
Durasport Retail Store
Location
Singapore
Completion Date
1 April 2019
Client
Jefferson Soh
Interior Design Firm
Ministry of Design Pte Ltd
Principal Designer
Colin Seah
Main Contractor
Kingsmen Projects Pte Ltd
Interior Fit-Out Contractor
Kingsmen Projects Pte Ltd
Images
CI&A Photography (Edward Hendricks)
