Damansara Avenue Sales Gallery

Merit, Exhibition Category | BCI Asia Interior Design Awards 2018

The transformation of this multifunctional sales gallery was no easy task. The original building—rundown from years of disuse—had a disjointed layout and unattractive façade. By extending the internal spaces and upgrading the finishings, the result is an impactful yet cohesive and timeless gallery.

To reflect the image and concept of the developer’s product offering, the gallery’s exterior was revamped with new gunmetal grey frames, replacing the original aluminium-framed glass panels. The covered walkways blocking the building’s frontage was also dismantled.

A new reception area now links the sales gallery to the office for optimal user experience and traffic flow. This lavish space greets visitors with its polished marble floor, colour-changing membrane ceiling, custom-designed rose gold feature wall, and a fine marble and rose gold-clad reception counter.

Within the gallery space, a casual seating area by the windows is propped up on a long rug—representing flowing water to reflect the outdoor water feature—and set against the picturesque greenery outside. The overhead air-conditioning is camouflaged with angled-stars timber strips, which allow for easy maintenance.

At one end, a swanky cocktail bar area, decked out with a dark marble bar counter and velvet-wrapped bar stools, also doubles up as a buffet area during events. In the centre, the architectural model stand of the development’s masterplan is clad in mirror and concealed lighting to provide a floating effect.

At the far end, a multipurpose area is creatively designed on a platform with large LED panels. Copper cloud sculptures hang from the ceiling for a dreamy effect, while the video wall is fitted with concealed light backing for optimal display. Two pods that extend over the water features serve as private discussion areas.

A new elevated platform was constructed at the rear to house the show units. The washrooms that were initially inaccessible from inside the building have also been relocated and given a sophisticated uplift with a play of dark grey and black colours.

Project Name: Damansara Avenue Sales Gallery
Location: Bandar Sri Damansara, Selangor, Malaysia
Completion Date: January 2017
Site Area: 12,700 square metres
Gross Floor Area: 1,500 square metres
Building Height: 1 storey
Client/Owner: TA Global Bhd
Architecture Firm: GDP Architects Sdn Bhd
Principal Architect: Wan Bahrum Wan Ali
Interior Design Firm: Ooi Design & Associates Sdn Bhd
Principal Designer: Ooi Boon Seong
Civil & Structural Engineer: Asia Pacific Engineering Consortium Sdn Bhd
Mechanical & Electrical Engineer: Jurutera Perunding Urus Jaya Sdn Bhd
Quantity Surveyor: Perunding Kos T&K Sdn Bhd
Landscape Architect: Just Right Design Sdn Bhd
Main Contractor: Key Project Resources Sdn Bhd
Interior Fit-Out Contractor: Key Project Resources Sdn Bhd
Images: Ooi Design & Associates Sdn Bhd