Date: 12 November 2016
Company Name: Häfele
On 12 November 2016, the Häfele Singapore Showroom celebrated the preview of its new showroom at Enterprise One, Kaki Bukit after renovation, with the aim to offer creative living solutions.
With an area of over 4,000 square feet, Häfele built on the concept of the quintessence of simplicity in living spaces, be it in the kitchen, wardrobe, living or smart studios. This showroom is a thinking space that stimulates and inspires one to design and apply smarter solutions and systems into different dimensional living spaces—more life per square metre.
This preview also celebrated the company’s own house assortments such as an Emotion Playground of LED-Lighting Systems (LOOX) and Electronic Door Locks, as well as sleek Home Appliances. As a trusted partner, Häfele Singapore presents the latest and exclusive products from GRASS and Kesseböhmer – Vionaro, Scala and Anthracite storage solutions respectively. Häfele partners and end consumers will get inspired and can explore various kitchen layouts and smart solutions for kitchen storage, cooking and kitchen essentials.
Speaking at the preview of the Häfele Singapore Showroom, CEO Mrs. Thierer shared her thoughts about how Häfele products are not just components, but add functionality and meaningful value to their customers’ and partners’ designs. She pointed out that “Thinking Ahead” is part of Häfele’s DNA in anticipating future customer needs and continuously developing innovative solutions for their customers that last for many years to come.
At the event, the distinguished guests witnessed a live culinary experience in the new LIVE kitchen with different kitchen solutions and systems that make the cooking experience more convenient, simple and in style. Hosted by Chef Martin Yeo, a private chef and culinary instructor at TasteEssentials and At-Sunrise GlobalChef Academy, the guests had great and delicious moments with his ingenious fusion cuisine like Laksa Pasta, Curry Red Chicken with Rice and Bratwurst.
Häfele has a strong partnership with architects, planners, interior designers, carpenters and trade. While the Häfele Singapore Showroom opens a new chapter of relationship and ideas with customers and homeowners, it is also an inspirational hub for partners. This showroom will be a valuable channel for the partners and will draw the brand closer to homeowners, as well as grow the brand with stronger partnerships within the industry.
