Kuala Lumpur, 10 January 2022 – A memorandum of Understanding (MoU) with Netherlands Maritime University College (NMUC) has been signed to set up a campus in Radia Bukit Jelutong. With an expected enrolment of more than a thousand students, this will catalyse the new and modern township into a bustling student hub and lively retail and commercial location.
Radia Bukit Jelutong was developed by Sime Darby Property Sunrise Development Sdn Bhd (SDPSD), the 50:50 joint venture company formed by UEM Sunrise and Sime Darby Property. The MoU was signed by UEM Sunrise Chief Marketing Officer, Kenny Wong, and Sime Darby Property Integrated Development CEO, Datuk Ir Mohd Idris Abdullah representing SDPSD. NMUC was represented by its Executive Chairman Dato’ Captain Razali Bin Yaacob.
Based on the MoU, NMUC will be taking up a total of 24 commercial units at Radia Bukit Jelutong with a Gross Development Value of RM27.6 million under a special Rent-To-Own (RTO) scheme. With a built-up area of 34,358 square feet, the space acquired by NMUC spans from the seventh floor to the ninth floor of the block.
“With NMUC onboard, we’re anticipating a large number of students trickling into Radia grounds to enliven the space. NMUC is expected to be a huge crowd-puller; this will be a good way to increase footfall as the new semester approaches and a great way to boost business operations within the premises,” says Wong.
“NMUC is a great addition to Radia in drawing in-crowd and elevating the businesses here—incidentally making Radia a desirable location to kickstart business opportunities. We’re excited that NMUC is coming on board with us and the vast opportunities it brings. We welcome and implore other business operators to grab this golden opportunity in giving value and take advantage of this growing community,” he added.
NMUC aims to enrol approximately over a thousand students during their opening semester, which aligns with the company’s target to make Radia Bukit Jelutong a bustling centre for students and the surrounding communities in Shah Alam and Subang Jaya. Located within walking distance from two FIFA-standard football fields, Radia Bukit Jelutong also decks various cafés, F&B operators, a grocer, and other businesses.
Datuk Ir Mohd Idris said, “We are pleased to welcome NMUC into their new home at Radia Bukit Jelutong and look forward to welcoming a much younger crowd to contribute to the social and economic developments in the area. The partnership will inject a breath of fresh air into the already matured township that can benefit a wide range of residents and business owners in Bukit Jelutong, one of Sime Darby Property’s best-planned townships in Selangor located conveniently along the Guthrie Corridor Expressway.”
The RM1.6 billion integrated development is one of the company’s successful joint venture projects. It has a gross area of 2.7 million square feet, including serviced apartments with four acres of facilities and amenities. Radia Bukit Jelutong, which French architecture firm J+H Boiffils designed, comprises 640 units of serviced apartments, 400,000 square feet of office space and 880,000 square feet of retail space.
– Construction+ Online
Source: Sime Darby
