The Industrial Service Centre

Inspired by the concept of a flowing stream, a central green landscaped area provides convenient access to all occupants and connects all buildings

Designed by international architecture practice 10 Design, the Industrial Service Centre (ISC) is a socially interactive campus community which sits within a wider 3.8 kilometres square masterplan. It provides 54,699 metres square of office space for burgeoning start-up companies and entrepreneurs to collaborate, establishing an incubation platform in the new Jinwan Aviation City Zhuhai, China.

The Industrial Service Centre is the first building designed by 10 Design to complete on Huafa’s Jinwan Aviation City, which will subsequently include the International Business Centre and Jinwan Mall, as well as Zaha Hadid Architects’ Civic Arts Centre at its core.

The ISC is an attractive campus that is unique, pragmatic, commercially viable and well-integrated on the site. Inspired by the concept of a flowing stream, a central green landscaped area provides convenient access to all occupiers and connects all buildings. It also serves as a central pedestrian link, providing a view corridor through the site to the new man-made lake, the primary amenity of the district.

In the masterplan, an extensive green area that runs through the centre of the site becomes the social heart of the entire campus. Each integrated building faces directly to it, further increasing visibility to create a sense of community by the opportunities for interaction and collaboration.

Each of the three buildings has been designed as paired blocks with a central atrium.  These central atriums provide shared entrances for the office buildings and contain shared meeting rooms and collaboration space to further increase visibility and interaction.

Flexibility has been positioned at the forefront of the design process. This is accomplished by the creation of adaptable planning modules that allow for multiple tenant configurations, sizes and sectors. The design approach provides adaptability of use for a variety of occupiers, offering workspace for multiple small size companies to larger firms that could acquire either multiple floors or entire single… more

Project Name

The Industrial Service Centre (ISC)
Zhuhai, China
Completion Date
Site Area
36,466 square metres
Gross Floor Area
GFA (above ground): 54,699 square metres; Total GFA (incl. below ground): 114,699 square metres
Building Height
35 metres
Huafa Group (Developer); Zhuhai L.G. Investment  Holding Co. Ltd. (Operator)
Architecture Firm
10 Design
Principal Architect
Nick Cordingley
Local Architecture Firm
Beijing Institute of Architectural Design
Interior Design Firm Paring Onions
Facade Consultant
Zhuhai Honghai Façade
Landscape Architect
10 Design (concept design)
Photography: Zhang Chao;
Diagrams/Plan:10 Design