The growing number of travel destinations and investments in the field of tourism has turned the tourism sector into a major engine for job creation, business development and national income generation. The industry has undergone continuous growth and diversification and is now regarded as one of the largest and fastest driving forces of the economy.
As the largest island country in the world, with 17,508 islands and a coastal line of approximately 95,181 kilometres, Indonesia has a total dimension of 9 million square kilometres, which comprises 2 million square kilometres of land and 7 million square kilometres of water. These figures present a large opportunity for tourism in the country.
Moreover, according to the Travel and Tourism Competitiveness Index by the World Economic Forum in 2015, based on travel and tourism priority, price value, natural and cultural resources, Indonesia is considered one of the top travel destinations in the world, comparable to Malaysia and Thailand.