WINNER, RETAIL CATEGORY | BCI ASIA INTERIOR DESIGN AWARDS
Located in the iconic Jewel Changi Airport, the new Durasport store offers an experiential and immersive retail experience.
Targeting a growing but relatively untapped market segment—the ‘ultra-performance’ athlete and sporting enthusiast—there are four hands-on zones, allowing customers to sample and test sportswear or equipment before purchasing.
In-store simulators include an immersive ski simulator, an interactive non-motorised climbing wall with a rotating surface, a ‘magic mirror’ that allows customers to virtually ‘try on’ ski clothing, a swim bench and an interactive cycling trainer.
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PROJECT DATA
Project Name
Durasport Retail Store
Location
Changi Jewel Airport, Singapore
Completion Date
1 April 2019
Client
Durasafe Pte Ltd
Interior Design Firm
Ministry of Design
Design Team
Colin Seah; Joyce Low; Kevin Leong; Fai Suvisith; Justin Lu; Nong Chotipatoomwan; Maggie Lek; Richard Herman
Gross Floor Area
183 square metres
Interior Fit-Out Contractor
Kingsmen Projects Pte Ltd
Images
CI&A Photography; Edward Hendricks
